visit SLO CAL
The Concept
This robust magazine is packed with trip-planning info for a visit to San Luis Obispo County, home to the picturesque wineries of Edna Valley and Paso Robles, thriving downtown San Luis Obispo, and Pismo Beach’s coastal delights. Editorial highlights include a comprehensive wine guide, an itinerary-style road trip story, and a round-up of the many ways to play outside in SLO CAL. Two commissioned illustrated maps help the reader navigate this area of California's Central Coast.
The Numbers
At 120 pages, the magazine grew by 87% over the last issue produced by the previous publisher, thanks to the incredible support from local businesses.