visit SLO CAL

The Concept

This robust magazine is packed with trip-planning info for a visit to San Luis Obispo County, home to the picturesque wineries of Edna Valley and Paso Robles, thriving downtown San Luis Obispo, and Pismo Beach’s coastal delights. Editorial highlights include a comprehensive wine guide, an itinerary-style road trip story, and a round-up of the many ways to play outside in SLO CAL. Two commissioned illustrated maps help the reader navigate this area of California's Central Coast.


The Numbers

At 120 pages, the magazine grew by 87% over the last issue produced by the previous publisher, thanks to the incredible support from local businesses.

2025 Issue

Our experience working with the Wanderlust team exceeded all expectations. They delivered a wonderful magazine showcasing our region beautifully while aligning with our brand voice and style.

- Matt Halvorson | Director of Marketing, Visit SLO CAL

native advertising

editorial

Previous
Previous

Visit Napa Valley

Next
Next

Meet Chicago Northwest