visit la quinta

The Concept

This re-designed magazine evokes La Quinta’s sunny, playful energy with bright colors, lots of white space, splashy photos, and a whimsical illustrated map. Throughout the guide, “Desert Gem” callouts point readers to fun facts, hidden gems, and other can’t-miss spots around the area.


The Numbers

Local businesses in La Quinta embraced our native advertising format, driving a 220% increase in sales over the previous publisher.

The final product is something we're genuinely proud of. WCS wove in more local advertisers than we'd ever featured before, deepening the magazine's connection to our community’s local businesses.

- marcie graham | marketing & communications, city of la quinta

native advertising

editorial

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Sonoma County Tourism