visit morgan hill

The Concept

For this first-ever magazine for Visit Morgan Hill, the brand new Destination Guide features original editorial stories from local writers, new photography, and custom illustrations. This milestone piece promotes the city to a broad range of travel markets, including wedding and sports tournament groups, while spotlighting local businesses and things to do. The guide’s launch and distribution was timed to align with peak travel periods and major regional events, including Super Bowl LX and FIFA World Cup.

The Numbers

Our print-to-digital format ensured that local advertisers had space in the print magazine, which also translated to exposure on Visit Morgan Hill’s digital channels. This drove enthusiasm to the tune of 31 new advertisers.

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Wanderlust helped shape our ideas into a beautiful, polished, publication that genuinely reflects Morgan Hill's spirit, along with a full suite of digital content we can continue using across our channels.

- Krista rupp | executive director, visit morgan hill

native advertising

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editorial

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