visit gulf county, florida
The Concept
This re-designed magazine showcases Florida's "Quiet Shores," a hidden gem on Florida's northwest coast where unspoiled beaches and pristine landscapes are protected from development. Throughout the magazine, editorial features encourage visitors to tread lightly, offering practical tips for how to be a respectful visitor in Gulf County. Design elements include elegant earth tones and a script font for flourish. The photo wrap front and back cover elevates this publication to coffee-table status.
The Numbers
Gulf County’s five towns each get their own front-of-book “lay of the land” style story, to introduce potential visitors to the charms of each area. In the back of the magazine, 15 formatted ad pages are designed to be clean, simple, and easy for readers to navigate.