visit petaluma
The Concept
The 2026/2027 magazine marks a fresh new chapter with a complete redesign and an editorial approach rooted in authenticity. Crafted alongside local writers and creatives, the guide celebrates the people, neighborhoods, businesses, and experiences that define Petaluma, telling a story that feels like coming home while inspiring visitors to explore, linger, and return.
The Numbers
We translated print ads into content that appeared on Visit Petaluma’s social channels as giveaways. This provided huge jumps in engagement and follower count for both advertisers and Visit Petaluma.
