greater ontario

The Concept

The 2026 Visitors Guide is a re-designed and completely re-imagined magazine, featuring a custom illustrated cover and regional map, original editorial features written by local writers, and new photography. Editorial highlights include a look back at Route 66's significance in the region; curated itineraries for different types of travelers; and the area’s best bites, including culinary tips from a local expert.

The Numbers

Native advertising delivered a 500% increase in advertising participation, plus 57 digital activations for local advertisers on GoCal’s channels.

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We value everything Wanderlust brought to the table: their creativity; thoughtful account management; a globally hosted digital edition of the magazine; a newsstand-worthy print publication on high-quality paper; and a smart, collaborative approach to advertising sales.

—kelsie woodward, Director of Marketing & Communications, Greater Ontario California

native advertising

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editorial

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