visit big bear lake
The Concept
From the front cover to the last page, content for the 2026-2027 magazine was curated by a local editorial team. The front cover artwork was created by Big Bear-based painter Susan Eyer-Anderson. Inside the magazine, a refreshed design brings a more traditional magazine experience, including longer feature stories. With an eye toward the future while honoring the past, editorial content emphasizes Big Bear’s DNA as an action-sports incubator.
Awards
The Content Council Pearl Award, Most Effective Travel and Leisure, 2021
The Numbers
Print-to-digital advertising packages turn magazine ads into placement on Big Bear’s social, newsletter, and blog. Visit Big Bear sees record-breaking engagement on social posts from advertisers, which frequently happen in the form of a giveaway.
