arlington, texas
The Concept
Perfectly situated between Dallas and Fort Worth, Arlington is the entertainment and game-day capital of the DFW metroplex. Arlington Convention & Visitor Bureau hired us to completely transform their Visitor Guide from a small digest-size piece to a large-format magazine. We increased the trim size to 9x10” to allow for larger photos and more editorial content; a heavy matte cover stock rounds out these production upgrades.
The Numbers
The 2025 Visitor Guide saw a 69% increase in revenue from the previous publisher, and additional YOY increase in the following year.
