sonoma county tourism
The Concept
The 2026 Visitor Guide is a re-designed and completely re-imagined magazine, featuring custom illustrated maps and original editorial features penned by local writers. The publication brings together more than 20 local voices, immersive storytelling, and inspired design to invite travelers beyond the expected and into something more meaningful. Production upgrades include an increased trim size, and high-quality cover and interior paper stock to further elevate the magazine.
The Numbers
The WCS business development team held 172 meetings with local businesses, which drove a 267% increase in sales. At 156 pages, the 2026 magazine saw a 95% increase in pages from the previous publisher.
