visit santa cruz

The Concept

For Visit Santa Cruz County’s 2025/2026 Visitors Magazine, we introduced a clean, sophisticated design to better showcase the region’s stunning natural landscapes. More full-bleed photo spreads, increased use of white space, and subtle design elements help the reader navigate their way through the magazine–and through Santa Cruz County. Editorial features include a robust arts & culture package and an in-depth look at the region’s unique ecosystems, “Beyond the Beach.” Advertising sales saw record growth, especially among the area’s vibrant arts and culture scene.

The Numbers

The 2025/2026 Visitors Magazine saw a 48% increase in revenue from the previous publisher.

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This achievement would not have been possible without the incredible efforts of the WCS team. They brought this and other brand-pillar stories to life, infused with the vibrancy and spirit that our destination so richly deserves.

- Terence Concannon, CEO, Visit Santa Cruz County

native advertising

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editorial

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