visit california route 66

The Concept

This inaugural issue celebrates the San Francisco Peninsula region and its unique place in the heart of Silicon Valley. Yes, it’s a hub for tech innovation, but the Peninsula offers myriad hidden gems that invite travelers to stay a bit longer. Editorial features explore the Peninsula’s gorgeous natural landscapes (from redwoods to coastal preserves), peaceful small towns, and a rich multicultural culinary scene.

The Numbers

The guide was distributed at US Travel Association’s annual IPW conference. More than 5,000 buyers from 60 countries snapped up copies in droves.

WCS exceeded every expectation. The magazine they delivered was not only on-brand, on time, and on budget, but it perfectly balanced legacy with a fresh, modern, and playful spirit.

- Brian Wright | Director of Trade & Group Business, Visit California

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Visit San Francisco Peninsula